Content · Marketing · Operations
Rocio Perez
Content & Marketing Lead
I help human-centric brands turn strategy into meaningful content that builds trust and drives growth.
I help human-centric brands turn strategy into meaningful content that builds trust and drives growth.
A short introduction to my work, in my own words.
I connect strategy, marketing, and operations so brands can move from big ideas to clear execution. Over 6+ years I have built and scaled digital content programs, from a personal YouTube channel grown to nearly 80K subscribers, to multilingual operations generating 1.9 billion views across 20+ languages.
Content and marketing are, to me, how you truly reach people: how you decide what an audience should feel, and how a product or service can help them live better. That thread, service-oriented and human-centric, runs through everything I build.
Restructured 10 long-form courses into 25+ short, targeted journeys. Led a team of 3 editors, rebuilt the website, and ran the paid + organic strategy to reach the right audience.
Spotted a gap the official channels could not fill. Launched my own channel with a freer, more clickable format for the Spanish-speaking market. Owned it end to end: strategy, SEO, thumbnails, production.
Started the Spanish channels, then oversaw all global languages. Built a per-language manager model, onboarded leads, and set up centralized reporting across translation and design teams.
Editorial strategy and content calendar for TEDxZurich's year-round digital presence, keeping the community engaged between annual events.
Marketing strategy, brand content and business development for a Zurich senior-only creative studio. Client work across social, content direction and go-to-market.
Built a new marketing strategy from the ground up, led the content operation and a team of three, launched YouTube and TikTok, and oversaw the external paid-ads agency.
Scaled a YouTube channel from 0 to ~78K subscribers and 9M+ views. Strategy, SEO, analytics, thumbnails and production, all in-house.
Full social audit, a brand-aligned social strategy, and a 3-month content and execution system for the team.
Global content operations across 20+ languages and 15 regional leads; 1.9B views (2020–2022). Contributed to the main English channel strategy (10M subs).
Coordinated 70+ practitioners, built operational systems for service delivery, and supported marketing through events and partnerships.
Open to Content Manager, Head of Content and Social Media Lead roles. Zurich-based, English-first, available immediately.
rperezsalas92@gmail.comResponsible for the content of this site:
Rocio PerezThis website is a personal portfolio and does not offer goods or services for sale.
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